Choosing the right builder for a new home can be a time-consuming and stressful decision, and one currently being faced by more than 23,000 Australian buyers who began construction in the third quarter of 2024 alone.
Many buyers are finding unique advantages in working with local builders – they offer extensive knowledge of the local area, building codes, design trends, have relationships with developers, and understand the local clientele – but what they often lack is the support and resources of a national company.
One of Australia’s leading builders, G.J. Gardner Homes, is bringing all these elements together through the specific tailored approach of a local builder with the support and backing of a national brand, providing a more affordable and connected option for its customers.
G.J. Gardner Homes Ballarat franchise owner Nathan Cavanagh said choosing a local builder means your project benefits from their expert knowledge of the area, their personal investment in your project, and access to their trusted network of local tradespeople.
“One of the biggest advantages of being a local franchise is that we live here, our trades live here and we know the area like the back of our hand – our local knowledge is invaluable when it comes to designing homes that are not only practical but are tailored to the land and the unique needs of each family we work with, “ Mr Cavanagh said.
“One of the most rewarding things about running a local business is bumping into clients around town and hearing the stories about their new home, whether it’s about the new landscaping, or what their friends and family have said, it’s these personal connections that make what we do meaningful - you just don’t get that level of personal touch with big builders.
“While we love being a local builder and an individually run franchise, just knowing that we have unlimited access to the national G.J. Gardner Homes team of experts in marketing, sales, operations, and systems training – is a huge advantage that helps us deliver the best possible service to our clients.”
G.J. Gardner Homes Chief Executive Officer Trent Gardner said the builder's local franchises have a deep understanding of local communities and can tailor each project to the specific needs of the client.
“Building a home isn’t just about putting up walls and a roof, it’s about building trust with the families who are making one of the most personal and important investments in their lives,” Mr Gardner said.
“Our builders offer every customer local expertise and high-quality workmanship and as a franchise, they take ownership of their work from the initial communication right through to the delivery of the finished product.
“It’s not unusual to hear about our builders calling a client to say, ‘I’m working on a project a few streets away that might provide some inspiration – do you want to pop around and take a look?’ That’s certainly not something you get with every builder.
“Being local means our children are on the same footy team or at the same school as our customers children, seeing each other around town helps build that bond, trust and community connection before there is even a working relationship in place and that is what is important to us.”

G.J. Gardner Homes franchises across Australia have access to national buying power, preferred supplier agreements, and high-quality inclusions at affordable costs.
More important for customers than the backing of national resources is the trusted relationship they can develop with a local builder who lives and works within their community.
“We are incredibly proud of being a major player in the Ballarat building industry, we’ve been fortunate enough to contribute to the growth of our town, building homes for local families for over 16 years, we don’t take our role in the community for granted,” Mr Cavanagh said.
“Immersing ourselves in our community is part of what makes us successful we are proud to sponsor local football and netball clubs, and we are also the major sponsor of ‘Jimmy’s Licorice Allsorts’ a cycling group raising funds for cancer research - giving back to our community is part of who we are, and it’s something we’ll continue to do as long as we can.
“I am really grateful for the opportunities G.J. Gardner Homes gives us outsider of our own community to get together collectively with the other franchises in Victoria to talk all things business, four times a year we get together to share our experiences and learn from each other, and I always leave energised and ready to implement new strategies in my own business.”
G.J. Gardner Homes recently received its ninth annual award for highest-rated national builder from Product Review, demonstrating its collective expertise and proven track record are solidifying its place as one of Australia’s most trusted builders.
G.J. Gardner Homes currently offers its customers across Australia the option to create a complete custom home or to choose from more than 350 core home designs, each of which can be tailored to the client's individual needs.
Publisher Website: www.homeshelf.com.au