Choice Homes

About

Choice Homes stands as a beacon of quality and innovation in the construction industry, proudly serving their clientele for more than two decades. Being a distinguished player, Choice Homes has strongly created a niche for itself by exemplifying a unique blend of experiential depth and dynamic freshness in its operations. With approximately 65 skilled full-time employees and an impressive number of nearly 3800 people indirectly involved in on-field roles, Choice Homes speaks volumes of its grand scale operations. However, the impressive numbers are not devoid of human touch, infact they are meticulously managed and executed by proficient personnel. These personnel operate from Choice Homes' four central divisions that drive the business - Land Acquisition, Sales, Administration and Construction.

The operational backbone of the business, owner Troy Knight, takes a pro-active role in driving the strategic direction of the company. His vision and leadership have fostered an environment of constant growth, development, and success.

The unique financial model of high volume, low margin construction and a customer base that spans across investors, owner-occupiers, and international buyers speaks of the business acumen of Choice Homes. The company manoeuvres various financial terrains to ensure they serve different categories of customers. This approach not only casts light on Choice Homes' inclusive business model but also reveals the broad scope and diversity of its operations.

A fundamental aspect that separates Choice Homes from others is its approach to construction. Construction operations carried out through a contractor/subcontractor model allow Choice Homes to provide feedback to our buyers directly through Site Managers. These Site Managers serve as the key link between buyers and the operational machinery of the business, thereby promoting transparency and openness in their operations.

Completion time for construct projects is aimed to be around 16 weeks, demonstrating the company's commitment to efficiency and managed timelines. Having this effective turn-around time is indicative of their understanding of the construction industry's competitive nature and customer expectations.

Choice Homes boasts a stellar record of delivering several thousand high-quality homes for extremely satisfied customers over the past 20 years. This consistent performance stands testament to their commitment to delivering unparalleled quality and service.

Their illustrious history is not unnoticed in the industry circles. At the prestigious 2013 MBA Awards, Choice Homes tasted glory for their commendable work in the realm of Housing for Sloping Sites (up to $425,000). This honour acknowledges the unswerving dedication of Choice Homes towards housing solutions and their particular proficiency for the construction on sloping sites.

In conclusion, Choice Homes is more than just a home builder. It embodies a successful combination of ample industry experience, operational scale, unique business model, and an inclusive customer approach. This effectively sets Choice Homes as a reputable leader in the construction sector, continually shaping landscapes and building dreams.

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Head Office Location:

44 Esplanade Paradise Point QLD 4216

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